Canada’s ad industry cracking down on paid endorsements on social media

CBC News
Peter Nowak

Canada’s advertising industry is taking long-overdue steps to curb misleading posts on blogs and social media that double as paid product endorsements in an effort to keep so-called influencers — celebrities and other individuals who have large followings online — honest.

Advertising Standards Canada, the ad industry’s governing body, is in the process of revising its rules regarding bloggers, celebrities and other social media influencers who mention companies, products or services in their posts in exchange for payment.

The new rules, expected to be implemented by early 2017, will require such individuals to disclose whether they’ve received payment — either in the form of cash, free products or other considerations — in exchange for the mention.

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